Lakme Lumi Lit Highlighter in Body Lotion with Hyaluronic Acid Bronze 100g

Lakme Lumi Lit Highlighter in Body Lotion with Hyaluronic Acid Bronze 100g

This innovative product combines the benefits of a body lotion with the added shimmer of a highlighter. It is perfect for those looking to add a luminous glow to their skin while providing hydration and nourishment.

Key Features: - Contains Hyaluronic Acid to boost hydration and plump up the skin - Bronze shade helps to enhance the skin's natural radiance - Lightweight formula that absorbs quickly into the skin - Can be used on both face and body

For whom: - Ideal for those looking for a multi-functional product that provides both skincare benefits and a touch of luminosity - Suitable for all skin types

Pros: - Adds a subtle shimmer to the skin for a radiant glow - Hydrates and nourishes the skin - Versatile product that can be used on both face and body

Cons: - May not be suitable for those with oily skin as it can feel slightly sticky - The bronze shade may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporation of hyaluronic acid and bronze highlighter appeals to Indian consumers seeking skincare with a touch of glamour.	Vogue India
Brand Strength	20	18	Lakme's strong brand reputation in the beauty industry in India.	Brand Equity
Category Momentum	20	15	Growing demand for innovative body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing competition from established and emerging brands offering similar innovative body lotions in India.	Femina
Use-case Advantage	5	5	Offers a dual benefit of hydration and subtle glow, catering to the Indian consumer's desire for multi-functional products.	Elle India
Final Market Score	100	76/100 (3.80/5)	Lakme Lumi Lit Highlighter in Body Lotion with Hyaluronic Acid Bronze 100g offers a compelling blend of skincare and glamour, positioned well in the competitive Indian body lotion market.

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