Lakm Winter Intense Moisturiser 120ml

Lakm Winter Intense Moisturiser 120ml

Key Features: - Intense hydration for dry skin - Enriched with vitamins and nutrients - Long-lasting moisturization - Lightweight formula that is easily absorbed - Contains SPF for sun protection

For whom: Ideal for individuals with dry skin who are looking for a moisturizer that provides deep hydration and nourishment.

Pros: - Keeps skin hydrated and moisturized all day - Helps improve skin texture and appearance - Contains SPF for added protection against sun damage - Lightweight formula does not feel greasy on the skin

Cons: - May not be suitable for individuals with oily skin - Some users may find the scent to be too strong for their liking - Expensive compared to other moisturizers on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for dry skin with hydrating properties	Vogue
Brand Strength	20	18	Lakmé is a trusted brand in the Indian market	Brand Equity
Category Momentum	20	15	Body lotions in high demand during winter in India	Mintel
Price Positioning	20	15	Competitively priced compared to similar products	Retail360
Competition	10	5	Facing strong competition from other established brands	Business Today
Use-case Advantage	5	3	Provides intense moisturization for long-lasting hydration	Elle
Final Market Score	100	76/100 (3.80/5)	Lakmé Winter Intense Moisturizer is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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