La Roche Posay Lipikar Urea10 Roughness Smoothing Lotion 400ml

La Roche Posay Lipikar Urea10 Roughness Smoothing Lotion 400ml

La Roche Posay Lipikar Urea10 Roughness Smoothing Lotion is a hydrating body lotion specifically formulated for dry, rough, and flaky skin. It contains a high concentration of urea to provide intense moisture and exfoliate dead skin cells, leaving the skin smooth and soft.

Key Features: - Contains 10% urea for intense hydration and exfoliation - Non-greasy formula that absorbs quickly into the skin - Helps to smooth rough patches and improve skin texture - Suitable for sensitive skin - Paraben-free and fragrance-free

For whom: This lotion is ideal for those with dry, rough, and flaky skin who are looking for a hydrating and exfoliating treatment. It is suitable for all skin types, including sensitive skin.

Pros: - Intensely hydrating - Smooths rough skin texture - Fast-absorbing formula - Suitable for sensitive skin

Cons: - May be too heavy for oily skin types - Slight scent due to the high urea concentration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High urea content and roughness smoothing properties meet consumer needs.	Euromonitor
Brand Strength	20	18	La Roche Posay is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end body lotions.	Kantar
Competition	10	8	Facing competition from other premium body lotion brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses rough skin issues effectively, suitable for all skin types.	GfK
Final Market Score	100	76/100 (3.80/5)	Highly competitive body lotion with strong brand and features.

Factor	Rating (out of 5)	Notes
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