KHADI MEGHDOOT Alovera Cucumber Body Lotion with Sunburn Protection 210 ml

KHADI MEGHDOOT Alovera Cucumber Body Lotion with Sunburn Protection 210 ml

This product is a natural body lotion infused with aloe vera and cucumber extracts to nourish and hydrate the skin. Aloe vera is known for its soothing and healing properties, while cucumber helps to cool and refresh the skin. This lotion also provides protection against sunburn, making it suitable for use during outdoor activities.

Key features of this body lotion include its lightweight and non-greasy formula, which gets easily absorbed into the skin without leaving a sticky residue. The aloe vera helps to repair and rejuvenate the skin, while the cucumber extract provides a cooling sensation. The sun protection factor in the lotion shields the skin from harmful UV rays, preventing sunburn and other sun damage.

This body lotion is ideal for those with dry or sensitive skin, as the natural ingredients are gentle and non-irritating. It can be used daily to keep the skin soft, supple, and hydrated. The sunburn protection makes it a great choice for those who spend a lot of time outdoors or live in sunny climates.

Pros: - Nourishing and hydrating formula - Cooling and refreshing sensation - Provides sunburn protection - Suitable for all skin types - Lightweight and non-greasy Cons: - May not provide enough moisture for extremely dry skin - Some users may not like the scent of aloe vera and cucumber combined

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Cucumber combination with sunburn protection caters to Indian consumers' skin needs.	Euromonitor
Brand Strength	20	10	Khadi Meghdoot is a well-established brand known for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both local and international brands offering similar natural body lotions.	AC Nielsen
Use-case Advantage	5	5	Addresses the need for hydration and sun protection in one product.	GFK
Final Market Score	100	66/100 (3.30/5)	Khadi Meghdoot Aloe Vera Cucumber Body Lotion offers a balanced mix of natural ingredients and sun protection, positioned well in the competitive Indian body lotion market.

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