Kaya Clinic Intense Hydration Body Lotion Shea Kokum Butter 24 hrs Moisture Lock Formula for all skin types 200ml

Kaya Clinic Intense Hydration Body Lotion Shea Kokum Butter 24 hrs Moisture Lock Formula for all skin types 200ml

About Product: Kaya Clinic Intense Hydration Body Lotion is a luxurious moisturizing lotion enriched with shea and kokum butter. It is designed to provide intense hydration and lock in moisture for up to 24 hours. This formula is suitable for all skin types and helps to keep the skin soft, supple, and nourished.

Key Features: - Enriched with shea and kokum butter for deep hydration. - 24-hour moisture lock formula to nourish skin all day. - Suitable for all skin types. - Lightweight and non-greasy formula for easy absorption. - Helps to soothe and smooth dry skin.

For whom: This body lotion is ideal for anyone looking for a deeply hydrating and nourishing moisturizer. It is suitable for all skin types, including dry, oily, and sensitive skin. The lightweight formula makes it perfect for daily use and can be applied all over the body.

Pros: - Provides intense hydration for up to 24 hours. - Enriched with shea and kokum butter for nourishing benefits. - Lightweight and non-greasy formula absorbs quickly. - Suitable for all skin types. - Helps to soothe and smoothen dry skin.

Cons: - Some users may find the scent too strong. - May not be suitable for those with very sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea and Kokum butter with 24-hour moisture lock formula align well with current consumer preferences for natural ingredients and long-lasting hydration.	Euromonitor
Brand Strength	20	18	Kaya Clinic is a well-known brand with a strong reputation for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Retail360
Competition	10	8	Facing moderate competition from other established premium body lotion brands in India.	Nielsen
Use-case Advantage	5	5	Suitable for all skin types, offering versatility and convenience to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit with competitive pricing, poised for growth in the premium body lotion segment in India.

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