Joy Shea Protect Body Lotion 400ml For Skin Barrier Repair 48 Hour Nourishment WIth Ceramide Shea Butter Fast Absorbing Non Greasy Lotion Velvety Soft Skin For Normal to Dry Skin

Joy Shea Protect Body Lotion 400ml For Skin Barrier Repair 48 Hour Nourishment WIth Ceramide Shea Butter Fast Absorbing Non Greasy Lotion Velvety Soft Skin For Normal to Dry Skin

This Joy Shea Protect Body Lotion is specifically formulated with ceramide and shea butter to help repair and strengthen the skin barrier. This helps to lock in moisture and prevent dehydration, leaving your skin feeling hydrated and healthy.
Key features of this body lotion include its fast-absorbing, non-greasy formula that provides 48-hour nourishment. The velvety soft texture of the lotion feels luxurious on the skin, making it a pleasure to use every day.
This body lotion is suitable for those with normal to dry skin who are looking for a product that will effectively hydrate and nourish their skin. The ceramide and shea butter in the formula make it ideal for those looking to repair and strengthen their skin barrier for long-lasting results.
Pros: - Hydrates and nourishes skin for 48 hours - Fast-absorbing and non-greasy formula - Contains ceramide and shea butter for skin barrier repair Cons: - May not be suitable for those with extremely sensitive or oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' skin needs.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail Insight
Competition	10	8	Facing strong competition from other established brands in India.	India Retail News
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers.	Beauty Bulletin
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, facing tough competition in growing Indian body lotion market.

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