Jovees Herbal White Water Lily Moisturizing Lotion For Flawless Skin Face Moisturiser For Everyday Use for Normal to Dry Skin Lightweight Non Sticky Optimum Moisturization 200ML

Jovees Herbal White Water Lily Moisturizing Lotion For Flawless Skin Face Moisturiser For Everyday Use for Normal to Dry Skin Lightweight Non Sticky Optimum Moisturization 200ML

Jovees Herbal White Water Lily Face Moisturizing Lotion is a nourishing and hydrating lotion designed for normal to dry skin types. It is enriched with the goodness of White Water Lily extract, which helps to soothe and moisturize the skin, leaving it feeling soft and supple.

Key Features: - Lightweight formula that gets absorbed quickly into the skin - Non-sticky texture that provides long-lasting hydration - Infused with natural ingredients like Aloe Vera and Vitamin E for added nourishment - Helps to improve skin elasticity and firmness - Suitable for daily use and can be used as a makeup base

For whom: This moisturizing lotion is ideal for individuals with normal to dry skin who are looking for a lightweight and non-greasy formula to keep their skin hydrated and moisturized throughout the day.

Pros: - Provides intense hydration without feeling heavy on the skin - Helps to improve skin texture and appearance - Leaves the skin feeling soft, smooth, and refreshed - Pleasant fragrance that lingers for a long time

Cons: - May not provide enough moisture for extremely dry skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for normal to dry skin, meeting a common need in India.	Vogue
Brand Strength	20	15	Established brand with a loyal customer base in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both international and local brands in the body lotion segment.	Business Standard
Use-case Advantage	5	3	Offers lightweight and non-sticky formula, ideal for Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian body lotion market with a competitive offering.

Factor	Rating (out of 5)	Notes
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