Jergens Original Scent Dry Skin Lotion Body and Hand Moisturizer for Long Lasting Skin Hydration with HYDRALUCENCE blend and Cherry Almond Essence 600ml

Jergens Original Scent Dry Skin Lotion Body and Hand Moisturizer for Long Lasting Skin Hydration with HYDRALUCENCE blend and Cherry Almond Essence 600ml

About Product: Jergens Original Scent Dry Skin Lotion is a rich, hydrating formula that helps to relieve dry skin and keep it moisturized all day long.

Key Features: - Contains HYDRALUCENCE Blend to provide long-lasting hydration - Infused with Cherry Almond Essence for a delightful scent - Suitable for both body and hand moisturization - Comes in a convenient 600ml pump bottle for easy application

For Whom: This lotion is perfect for those with dry skin looking for a luxurious and effective moisturizing solution.

Pros: - Leaves skin feeling soft and smooth - Absorbs quickly without leaving a greasy residue - Pleasant fragrance that lingers throughout the day

Cons: - Some may find the scent to be too strong - May not be suitable for those with sensitive skin allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, hydrating formula, and appealing scent meet Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Jergens is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Retail360
Competition	10	8	Facing strong competition from other established and emerging body lotion brands in India.	Kantar
Use-case Advantage	5	5	Long-lasting hydration suitable for dry skin prevalent in Indian climate.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium body lotion segment in India.

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