Jergens Lotion Shea Butter 400 ml

Jergens Lotion Shea Butter 400 ml

Jergens Shea Butter Lotion is a luxurious moisturizing lotion that contains pure shea butter to nourish and hydrate dry skin. It is formulated with a blend of natural ingredients to provide long-lasting moisturization and leave skin feeling soft and smooth.

Key Features: - Contains pure shea butter for intense hydration - Lightweight formula absorbs quickly into the skin - Provides long-lasting moisture - Nourishes and softens dry skin - Dermatologist-tested and suitable for all skin types

For whom: Jergens Shea Butter Lotion is perfect for anyone with dry skin looking for a rich and nourishing moisturizer. It is suitable for all skin types and can be used daily for smooth and hydrated skin.

Pros: - Rich formula with shea butter for intense hydration - Absorbs quickly without leaving a greasy residue - Long-lasting moisture for all-day hydration - Nourishes and softens dry skin - Dermatologist-tested and safe for all skin types Cons: - Some users may find the scent overpowering - May not provide enough moisture for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter is a popular ingredient in body lotions among Indian consumers.	Nielsen
Brand Strength	20	18	Jergens is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other shea butter lotions in the market.	GfK
Competition	10	8	Facing competition from both international and local brands in the body lotion segment.	IRI
Use-case Advantage	5	5	Offers deep moisturization suitable for dry skin, a common need in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing stiff competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—