iCosmetiques Body Lotion Mineral Oil Silicone Free Shea Butter Glycerin Deep Moisturizer for Dry Skin Radiant Nourished Skin Unisex Total Care Formula 250ml

iCosmetiques Body Lotion Mineral Oil Silicone Free Shea Butter Glycerin Deep Moisturizer for Dry Skin Radiant Nourished Skin Unisex Total Care Formula 250ml

Key Features: - Deep moisturizing formula with shea butter and glycerin - Free of mineral oil and silicone - Unisex total care lotion - Suitable for dry skin - Comes in a convenient 250ml size
For whom: - Ideal for individuals with dry skin looking for intense hydration - Suitable for both men and women - Perfect for those who prefer natural ingredients in their skincare products
Pros: - Provides long-lasting hydration for dry skin - Absorbs quickly without leaving a greasy residue - Light, pleasant scent - Suitable for all skin types - Free of harsh chemicals like mineral oil and silicone
Cons: - Some users may prefer a larger size option - Scent may be too strong for those sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for Indian climate and skin types.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	0	Intense competition in the Indian body lotion market.	Forbes India
Use-case Advantage	5	3	Addresses the specific needs of dry skin individuals in India.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body lotion catering to the needs of Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—