Fixderma Durave Deep Hydrating Body Lotion with Ceramide Shea Butter Moisturizer for Dry Skin Body Lotion for Women Men Moisturizer for Body 15ml

Fixderma Durave Deep Hydrating Body Lotion with Ceramide Shea Butter Moisturizer for Dry Skin Body Lotion for Women Men Moisturizer for Body 15ml

About Product: Fixderma Durave Deep Hydrating Body Lotion is specially formulated with ceramide and shea butter to provide intense hydration for dry skin. This moisturizer helps to restore the skin's natural barrier and lock in moisture, leaving your skin feeling soft and smooth.
Key Features: - Contains ceramide and shea butter for deep hydration - Restores skin's natural barrier - Suitable for men and women - Comes in a convenient 150ml size
For whom: This body lotion is suitable for anyone with dry skin looking for a moisturizer that provides long-lasting hydration. Whether you're a man or a woman, this product can help to nourish and protect your skin.
Pros: - Intensely hydrating formula - Restores skin's moisture barrier - Leaves skin feeling soft and smooth - Suitable for both men and women Cons: - Some may find the size too small for regular use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ceramide and Shea Butter are popular and effective ingredients for deep hydration.	Gartner
Brand Strength	20	18	Established brand with good reputation in skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Highly competitive market with many established and new brands.	Nielsen
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced body lotion with popular ingredients, suitable for both men and women.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—