Fabessentials Lavender Rosemary Hand Body Lotion Shea Butter Cocoa Seed Butter Moisturises Softens Rough Skin Hand Nail Cuticles 300 ml

Fabessentials Lavender Rosemary Hand Body Lotion Shea Butter Cocoa Seed Butter Moisturises Softens Rough Skin Hand Nail Cuticles 300 ml

Key Features: - Contains Shea Butter and Cocoa Seed Butter to deeply moisturize and soften rough skin - Infused with lavender and rosemary essential oils for a soothing and calming effect - Helps nourish hands, nails, and cuticles for a healthier appearance - Lightweight formula that absorbs quickly without leaving a greasy residue
For whom: This hand and body lotion is perfect for those with dry or rough skin looking for a nourishing and hydrating solution. It is also great for anyone looking to relax and unwind with the calming scents of lavender and rosemary.
Pros: - Rich in natural ingredients like shea butter and cocoa seed butter - Pleasant scent of lavender and rosemary - Absorbs quickly and leaves skin feeling soft and smooth - Suitable for all skin types
Cons: - Some may find the scent to be too strong - May not provide enough hydration for extremely dry skin conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in shea butter and cocoa seed butter, meeting consumer preference for moisturizing ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Kantar
Competition	10	8	Facing moderate competition from other established natural body lotion brands in the market.	Nielsen
Use-case Advantage	5	5	Versatile lotion suitable for hands, body, nails, and cuticles, catering to multiple needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with strong brand and ingredient appeal in a growing market.

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