Epiclin Gentle Cleansing Lotion for Face Body with skin friendly pH 150ml Pack of 1

Epiclin Gentle Cleansing Lotion for Face Body with skin friendly pH 150ml Pack of 1

About Product: Epiclin Gentle Cleansing Lotion is a mild and gentle formulation designed to cleanse the face and body without stripping the skin of its natural oils. It has a skin-friendly pH level to ensure that it is suitable for all skin types, including sensitive skin.

Key Features: - Mild and gentle cleansing lotion - Skin-friendly pH level - Suitable for all skin types - Can be used on the face and body - Comes in a convenient 150ml pack

For Whom: This cleansing lotion is perfect for anyone looking for a gentle and effective way to cleanse their skin without causing irritation. It is suitable for all skin types, including sensitive skin.

Pros: - Gentle and mild formulation - Skin-friendly pH level - Can be used on both the face and body - Suitable for all skin types

Cons: - Some users may find the packaging to be too small for long-term use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Skin-friendly pH and suitable for both face and body.	GfK
Brand Strength	20	18	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other established brands.	Nielsen
Use-case Advantage	5	5	Convenient single pack for face and body cleansing.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand backing in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—