Enchanteur Alluring Perfumed Body Lotion 250ml

Enchanteur Alluring Perfumed Body Lotion 250ml

Enchanteur Alluring Perfumed Body Lotion is a luxurious body lotion that leaves your skin feeling soft, smooth, and beautifully scented.

Key Features:
- Long-lasting fragrance
- Hydrating formula
- Absorbs quickly into the skin
- Enriched with moisturizing ingredients
For whom:
This body lotion is perfect for those who want to treat themselves to a sensual and enticing fragrance while keeping their skin nourished and hydrated.

Pros:
- Delightful scent that lingers on the skin
- Lightweight formula that doesn't feel greasy
- Helps to improve skin's texture and appearance
Cons:
- Some may find the scent too strong
- Not suitable for those with sensitive skin due to fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The perfumed formula and 250ml size align well with Indian consumer preferences for body lotions.	Euromonitor
Brand Strength	20	15	Enchanteur is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	9	Facing moderate competition from both local and international body lotion brands in India.	AC Nielsen
Use-case Advantage	5	2	Offers long-lasting fragrance and moisturization, meeting key consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Enchanteur Alluring Perfumed Body Lotion is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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