Elovera AD Moisturising Lotion 100ml For Dry Skin with Ceramides Probiotic Nourishes and Restores Skin Barrier Dermatologically Tested Hypoallergenic

Elovera AD Moisturising Lotion 100ml For Dry Skin with Ceramides Probiotic Nourishes and Restores Skin Barrier Dermatologically Tested Hypoallergenic

Elovera AD Moisturising Lotion is a specially formulated lotion designed to provide intense hydration and restore the skin's natural barrier function.

Key Features: - Contains ceramides and probiotics to nourish and repair dry, damaged skin - Dermatologist tested and hypoallergenic, suitable for sensitive skin - Lightweight and non-greasy formula that absorbs quickly into the skin

For those with dry skin looking for a moisturizing lotion that not only hydrates but also helps to repair and protect the skin barrier, Elovera AD Moisturising Lotion is an ideal choice.

Pros: - Provides long-lasting hydration - Helps to improve skin texture and elasticity - Gentle enough for daily use on sensitive skin Cons: - May not be suitable for oily or acne-prone skin types - Some users may find the price point to be higher than other moisturizers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates ceramides and probiotics, aligning with current skincare trends	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality skincare products	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today
Competition	10	0	Intense competition in the body lotion segment with multiple established brands	MarketWatch
Use-case Advantage	5	3	Addresses the specific needs of individuals with dry skin	Skin Care Today
Final Market Score	100	66/100 (3.30/5)	Elovera AD Moisturising Lotion 100ml positioned well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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