ELEMNT Pre Swim Body Lotion for Kids Adults Chlorine Protection Anti tan Body Lotion Upto 60 mins of Water Resistance 100 ML

ELEMNT Pre Swim Body Lotion for Kids Adults Chlorine Protection Anti tan Body Lotion Upto 60 mins of Water Resistance 100 ML

ELEMNT Pre-Swim Body Lotion is specially formulated to protect your skin from the harmful effects of chlorine in pool water. Its water-resistant formula provides up to 60 minutes of protection, allowing you to enjoy your swim without worrying about skin damage.

Key Features:
- Chlorine Protection
- Water-Resistant for up to 60 Minutes
- Anti-Tan Formula

This body lotion is suitable for both kids and adults, making it perfect for family trips to the pool or beach. Its gentle formula is safe for all skin types, ensuring that everyone can benefit from its protective properties.

Pros:
- Provides protection against chlorine damage
- Water-resistant formula lasts for up to 60 minutes
- Helps prevent tanning and skin discoloration

Cons:
- May need to be reapplied after swimming for extended periods
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-resistant and anti-tan features align with market trends.	Euromonitor
Brand Strength	20	18	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	GfK
Competition	10	8	Facing moderate competition from established and new brands.	Nielsen
Use-case Advantage	5	5	Suitable for both kids and adults, catering to a wider audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, but faces moderate competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—