e45 Dermatological Moisturising Lotion 500 ml

e45 Dermatological Moisturising Lotion 500 ml

This moisturising lotion from E45 Skincare is specially formulated to provide long-lasting hydration for dry and sensitive skin. It is dermatologically tested and recommended by dermatologists for its gentle and effective formula.

Key features of this lotion include its non-greasy and fast-absorbing formula, making it suitable for daily use. It helps to restore the skin's natural moisture barrier and soothe dryness and irritation, leaving the skin feeling soft and smooth.

This moisturising lotion is suitable for those with dry and sensitive skin, as well as those with conditions such as eczema or psoriasis. It is a gentle and effective option for anyone looking to hydrate and nourish their skin without any added fragrances or irritants.

Pros: - Long-lasting hydration for dry skin - Gentle and effective formula, recommended by dermatologists - Non-greasy and fast-absorbing - Suitable for sensitive skin and conditions like eczema Cons: - Some users may prefer a lotion with added fragrance - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size of 500 ml meets consumer preference for value packs.	Kantar, GfK
Brand Strength	20	18	E45 is a trusted brand with a strong presence in India.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	5	Facing competition from both local and international brands.	Euromonitor, Kantar
Use-case Advantage	5	3	Suitable for sensitive skin, a key need in the Indian market.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	E45 Dermatological Moisturising Lotion is well-positioned in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—