Dr Batra s Moisturized Lotion Enriched with Aloe Vera Echinacea Shield against Dry Skin Prevents from Skin Problems SLS Paraben free 400ml

Dr Batra s Moisturized Lotion Enriched with Aloe Vera Echinacea Shield against Dry Skin Prevents from Skin Problems SLS Paraben free 400ml

Dr. Batra's Aloe Vera & Echinacea Moisturizing Lotion is a natural, hydrating formula designed to shield against dry skin and prevent skin problems.

Key Features: - Contains Aloe Vera and Echinacea for deep hydration and skin protection - Free from SLS and Parabens, making it suitable for all skin types - Comes in a convenient 400ml size for long-lasting use

For whom: This moisturizing lotion is ideal for those with dry or sensitive skin looking for a gentle, effective solution to keep their skin hydrated and healthy.

Pros: - The natural ingredients provide deep hydration without any harsh chemicals - Helps to prevent skin problems and maintain a soft, smooth complexion

Cons: - Some may find the scent of Aloe Vera and Echinacea to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera & Echinacea combination aligns with current consumer preference for herbal ingredients.	Euromonitor
Brand Strength	20	10	Dr. Batra's established reputation in India for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body lotions in the market.	Retail360
Competition	10	6	Facing competition from both established and emerging natural skincare brands.	MarketWatch
Use-case Advantage	5	5	Addresses common skin problems like dryness effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Dr. Batra's Aloe Vera & Echinacea Moisturizing Lotion holds strong in a competitive market with its natural ingredients and effective skin protection.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—