Dove Nourished Radiance Body Lotion For Dry Skin 48hrs Moisturisation Plant Based moisturiser Paraben Free Quick Absorption 400ml

Dove Nourished Radiance Body Lotion For Dry Skin 48hrs Moisturisation Plant Based moisturiser Paraben Free Quick Absorption 400ml

Dove Nourished Radiance Body Lotion is specifically formulated for dry skin, providing up to 48 hours of moisturization. Its plant-based formula is gentle on the skin, making it suitable for daily use. The lotion is also paraben-free, ensuring that it is safe for sensitive skin types.
Key Features: - 48hr moisturization - Plant-based formula - Paraben-free - Quick absorption
This body lotion is ideal for individuals with dry skin looking for a hydrating and nourishing solution. The quick absorption formula makes it perfect for daily use, leaving the skin feeling soft and smooth without any greasiness.
Pros: - Long-lasting moisturization - Plant-based formula - Paraben-free - Quick absorption Cons: - May not be suitable for extremely sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Plant-based formula and paraben-free align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand with a strong presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar features.	Nielsen
Use-case Advantage	5	5	48hr moisturization and quick absorption cater to the needs of busy Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Nourished Radiance Body Lotion is well-positioned in the Indian market with its competitive pricing and alignment with consumer preferences.

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