Dove Body Love Supple Bounce Body Lotion for Dry Skin 48Hrs Moisturisation Paraben Free with Plant based Moisturiser For Supple Healthy Skin 400ml

Dove Body Love Supple Bounce Body Lotion for Dry Skin 48Hrs Moisturisation Paraben Free with Plant based Moisturiser For Supple Healthy Skin 400ml

Dove Body Love Supple Bounce Body Lotion is a nourishing body lotion specially formulated for dry skin. It provides 48 hours of moisturization to keep your skin hydrated and healthy.
Key Features: - Paraben-free formula - Contains plant-based moisturizers - Lightweight and non-greasy texture - Leaves skin feeling supple and smooth - Dermatologist tested
This body lotion is suitable for anyone with dry skin looking for a long-lasting moisturizing solution. Whether you have sensitive skin or just want to keep your skin hydrated and healthy, Dove Body Love Supple Bounce Body Lotion is a great choice.
Pros: - Long-lasting hydration - Light, non-greasy texture - Pleasant fragrance - Easily absorbed into the skin Cons: - May not be moisturizing enough for extremely dry skin - Some users may prefer a thicker consistency
Overall, Dove Body Love Supple Bounce Body Lotion is a great option for those looking to moisturize their dry skin with a lightweight, plant-based formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben-free formula with plant-based moisturizers aligns with current consumer preferences for natural ingredients.	GfK, IRI
Brand Strength	20	18	Dove is a well-established brand known for quality skincare products.	Kantar, Nielsen
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium body lotions in the market.	Retail360, Spire Research
Competition	10	5	Facing strong competition from other established brands offering similar benefits in the body lotion segment.	Kantar, Nielsen
Use-case Advantage	5	3	Long-lasting 48-hour moisturization suitable for dry skin, offering practical value to consumers.	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Dove Body Love Supple Bounce Body Lotion is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences for natural ingredients.

Factor	Rating (out of 5)	Notes
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