Dove Body Love Nourished Radiance Body Lotion For Very Dry Skin 48hrs Moisturisation Paraben Free with Plant Based moisturiser Soft Radiant Skin 400ml

Dove Body Love Nourished Radiance Body Lotion For Very Dry Skin 48hrs Moisturisation Paraben Free with Plant Based moisturiser Soft Radiant Skin 400ml

About Product: Dove Body Love Nourished Radiance Body Lotion is specially formulated for very dry skin, providing 48 hours of moisturization. It is enriched with plant-based moisturizers to nourish and hydrate your skin, leaving it soft and radiant.

Key Features: - 48 hours of moisturization - Paraben-free formula - Enriched with plant-based moisturizers - Specifically designed for very dry skin - Leaves skin soft and radiant

For whom: This body lotion is ideal for those with very dry skin looking for long-lasting hydration and a healthy glow. It is suitable for all skin types and can be used by both men and women.

Pros: - Provides 48 hours of moisturization - Paraben-free formula is gentle on the skin - Enriched with plant-based moisturizers for added nourishment - Leaves skin soft, smooth, and radiant

Cons: - May be too heavy for those with oily or normal skin types - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Paraben-free and plant-based moisturizer align with current consumer preferences for natural products.	Nielsen, IRI
Brand Strength	20	18	Dove is a well-established brand known for quality skincare products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	GfK, Retail360
Competition	10	8	Facing competition from other established brands offering similar body lotions.	Euromonitor, Kantar
Use-case Advantage	5	5	48hrs moisturization ideal for very dry skin, meeting a specific consumer need.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dove Body Love Nourished Radiance Body Lotion well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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