Cosmedical Lotion The 3 1 1 Skin Moisturizer 100 ml Enriched with Ceramide Shea Butter Cocoa Butter Hyaluronic Acid Skin Repair Restore Moisturizing Lotion

Cosmedical Lotion The 3 1 1 Skin Moisturizer 100 ml Enriched with Ceramide Shea Butter Cocoa Butter Hyaluronic Acid Skin Repair Restore Moisturizing Lotion

Key Features: - Formulated with ceramide, shea butter, cocoa butter, and hyaluronic acid for ultimate skin hydration and repair - 3-in-1 formula acts as a moisturizer, skin repair, and skin restore lotion - Lightweight and non-greasy formula absorbs quickly into the skin - Suitable for all skin types, including sensitive skin

For whom: - Individuals looking for a multi-functional moisturizer that can repair and restore the skin - Those with dry, dehydrated skin in need of intense hydration - People with sensitive skin looking for a gentle yet effective moisturizer

Pros: - Hydrates and moisturizes the skin, leaving it soft and supple - Helps repair and restore skin barrier, improving overall skin health - Lightweight formula is perfect for everyday use and can be worn under makeup Cons: - Some may find the scent too strong - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skin-repairing ingredients in a multi-functional formula	Vogue, Elle
Brand Strength	20	18	Established brand with a loyal customer base in India	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India	Retail Today, India Retailing
Competition	10	8	Facing strong competition from established and emerging brands in the Indian body lotion market	Beauty Monitor, Cosmetic Design
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to busy consumers	Cosmetics Business, Beauty Packaging
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with strong brand and feature fit in competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—