Cetaphil Moisturising Lotion for Face Body Normal to dry skin 500 ml

Cetaphil Moisturising Lotion for Face Body Normal to dry skin 500 ml

Key Features: - Lightweight, non-greasy formula that provides 24-hour hydration - Suitable for sensitive skin - Fragrance-free and non-comedogenic - Can be used on both the face and body

For Whom: This moisturizing lotion is perfect for those with normal to dry skin who are looking for a gentle and effective hydration solution. It is also great for individuals with sensitive skin as it is fragrance-free.

Pros: - Long-lasting hydration - Gentle formula suitable for sensitive skin - Can be used on both face and body

Cons: - May not be moisturizing enough for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size suitable for both face and body use, ideal for dry skin.	Euromonitor
Brand Strength	20	18	Cetaphil is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quantity and quality offered.	Kantar
Competition	10	0	Intense competition in the body lotion segment in India.	Nielsen
Use-case Advantage	5	3	Versatile lotion suitable for daily use on face and body.	GfK
Final Market Score	100	66/100 (3.30/5)	Cetaphil Moisturizing Lotion is well-positioned in the Indian market for dry skin care needs.

Factor	Rating (out of 5)	Notes
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