Cetaphil DAM Daily Advance Ultra Hydrating Lotion for Dry Sensitive Skin 30 g Moisturizer with Shea Butter Non Greasy Fragrance Free Paraben Sulphate Free

Cetaphil DAM Daily Advance Ultra Hydrating Lotion for Dry Sensitive Skin 30 g Moisturizer with Shea Butter Non Greasy Fragrance Free Paraben Sulphate Free

Cetaphil Daily Advance Ultra Hydrating Lotion is specifically designed for those with dry and sensitive skin. Its formula includes shea butter to provide intense hydration without clogging pores.

Key features of this moisturizer include its non-greasy texture, fragrance-free formula, and being free of parabens and sulfates. This makes it suitable for those with sensitive skin who may react to harsh ingredients commonly found in other moisturizers.

This product is ideal for individuals with dry and sensitive skin who need a lightweight yet deeply hydrating lotion. It is gentle enough for daily use and can be used on both the face and body.

Pros of the Cetaphil Daily Advance Ultra Hydrating Lotion include its ability to provide long-lasting moisture without feeling heavy on the skin. It is also suitable for those with allergies or sensitivities to fragrances and common irritants.

One potential con of this product is that it may not provide enough hydration for extremely dry skin types. Some users may also find the 30g size to be too small for daily use on larger areas of the body.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like Shea Butter, Non-Greasy formula, and being Fragrance-Free which are preferred by Indian consumers.	GfK, Nielsen
Brand Strength	20	18	Cetaphil is a trusted brand known for quality skincare products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	IRI, Retail360
Competition	10	0	Intense competition in the body lotion segment from both local and international brands.	Euromonitor, Kantar
Use-case Advantage	5	3	Suitable for dry and sensitive skin, addressing a common need in the Indian market.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Cetaphil Daily Advance Lotion is well-positioned in the Indian market due to its brand strength, key features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—