CeraVe AM Facial Moisturizing Lotion For Normal to Dry Skin 52ml Broad Spectrum SPF 30 Sunscreen Non Comedogenic Paraben Free And Fragrance Free Lotion

CeraVe AM Facial Moisturizing Lotion For Normal to Dry Skin 52ml Broad Spectrum SPF 30 Sunscreen Non Comedogenic Paraben Free And Fragrance Free Lotion

Key Features: - Provides all-day hydration for normal to dry skin - Contains broad spectrum SPF 30 sunscreen to protect against sun damage - Non-comedogenic formula won't clog pores - Paraben-free and fragrance-free for sensitive skin - Developed with dermatologists for optimal skin health

For whom: CeraVe AM Facial Moisturizing Lotion is ideal for those with normal to dry skin looking for a daily moisturizer with added sun protection. This product is suitable for sensitive skin and is recommended by dermatologists.

Pros: - Lightweight formula that absorbs quickly into the skin - Provides all-day hydration without leaving a greasy residue - Contains essential ceramides to restore and maintain the skin's natural barrier - Offers sun protection to prevent premature aging and sun damage

Cons: - Some users may find the SPF 30 level to be too low for extended sun exposure - May not be moisturizing enough for those with very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 30 and non-comedogenic properties are highly sought after in facial moisturizers in India.	GfK
Brand Strength	20	18	CeraVe is a well-known international brand with a good reputation for quality skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar SPF moisturizers in the Indian market.	Kantar
Competition	10	0	Intense competition from both local and international brands offering similar SPF moisturizers in India.	IRI
Use-case Advantage	5	3	Addresses the specific needs of individuals with normal to dry skin in India.	Nielsen
Final Market Score	100	66/100 (3.30/5)	CeraVe AM Facial Moisturizing Lotion is well-positioned in the Indian market due to its brand strength, features, and competitive pricing.

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