BlushKar Lavender Body Lotion 300ml Deep Moisturizing with Shea Butter Aloe Vera Vitamin E Non Greasy Hydrating Formula Calming Lavender Scent For Smooth Soft Skin All Skin Types

BlushKar Lavender Body Lotion 300ml Deep Moisturizing with Shea Butter Aloe Vera Vitamin E Non Greasy Hydrating Formula Calming Lavender Scent For Smooth Soft Skin All Skin Types

Key Features: - Deeply moisturizing body lotion made with shea butter, aloe vera, and vitamin E - Non-greasy formula that hydrates and soothes dry skin - Calming lavender scent to relax the senses - Smooths and softens all skin types

For whom: This lavender body lotion is perfect for those looking for a deeply moisturizing formula that will leave their skin feeling soft and smooth. The calming scent is also great for anyone looking to relax and unwind after a long day.

Pros: - Rich in nourishing ingredients like shea butter and aloe vera - Non-greasy formula absorbs quickly into the skin - Leaves skin feeling hydrated and smooth - Calming lavender scent helps to relax the mind and body

Cons: - Some users may not enjoy the strong lavender scent - May not be suitable for those with sensitive skin or allergies to lavender

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula with shea butter, aloe vera, and vitamin E aligns with current consumer preferences	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in skincare sector	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Kantar
Competition	10	8	Facing moderate competition from established and emerging brands in the body lotion segment	Nielsen
Use-case Advantage	5	5	Offers deep moisturizing suitable for all skin types, addressing a common need	GfK
Final Market Score	100	76/100 (3.80/5)	BlushKar Lavender Body Lotion offers a competitive blend of premium ingredients and pricing in the growing Indian body lotion market.

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