Be Bodywise 10 Urea Body Lotion 200ml 48 Hour Dry Skin Relief For Very Dry Flaky Skin With Ceramides Kokum Mango Seed Butter Non Greasy Lightweight Formula

Be Bodywise 10 Urea Body Lotion 200ml 48 Hour Dry Skin Relief For Very Dry Flaky Skin With Ceramides Kokum Mango Seed Butter Non Greasy Lightweight Formula

- Key Features: This Bodywise body lotion contains 10% urea, ceramides, kokum, and mango seed butter to provide intense hydration and relief for very dry, flaky skin. The non-greasy and lightweight formula absorbs quickly into the skin, leaving it feeling soft and smooth.

- For whom: This body lotion is perfect for those with very dry or flaky skin in need of long-lasting hydration. It is suitable for all skin types and can be used daily for 48-hour dry skin relief.

- Pros: Customers rave about the effectiveness of this body lotion in providing relief for extremely dry skin. The combination of urea, ceramides, and natural butters like kokum and mango seed butter creates a powerful formula that delivers results quickly.

- Cons: Some users may find the scent of this body lotion to be too strong or overpowering. Additionally, those with sensitive skin may need to patch test first to ensure compatibility with their skin type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with key ingredients for very dry skin relief	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions	Retail360
Competition	10	8	Facing moderate competition from other premium body lotion brands	Business Standard
Use-case Advantage	5	5	Addresses specific needs of very dry, flaky skin effectively	Elle India
Final Market Score	100	76/100 (3.80/5)	Highly competitive premium body lotion with strong brand and innovative formula.

Factor	Rating (out of 5)	Notes
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