Bath Body Works Japanese Cherry Blossom Travel Size Body Lotion

Bath Body Works Japanese Cherry Blossom Travel Size Body Lotion

This travel size body lotion from Bath & Body Works is perfect for on-the-go moisturizing. Its Japanese Cherry Blossom scent is a delightful blend of cherry blossoms, crisp pears, mimosa petals, and sweet sandalwood.

Key features of this product include its convenient travel size, which makes it easy to toss in your purse or carry-on bag, and its rich formula that provides long-lasting hydration.

This body lotion is suitable for anyone looking to keep their skin soft and smooth while enjoying a refreshing and feminine fragrance.

Pros: The Japanese Cherry Blossom scent is light and lovely, and the travel size is great for those who are always on the move. Plus, the formula is non-greasy and absorbs quickly into the skin.

Cons: Some users may find the scent to be too strong for their liking, and the travel size may not be enough for those who prefer larger bottles for everyday use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Japanese Cherry Blossom fragrance is popular among Indian consumers.	Vogue
Brand Strength	20	10	Bath & Body Works is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	15	Body lotions are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium brand in the Indian market.	Retail Today
Competition	10	6	Facing competition from both international and local body lotion brands.	Business Standard
Use-case Advantage	5	5	Travel size makes it convenient for on-the-go use.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Japanese Cherry Blossom Travel Size Body Lotion holds strong in a competitive Indian body lotion market.

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