Aviva Beauty Body Lotion in Roll On with Shea Butter Urea Coconut 75ml Summer Moisturizing Care Non Sticky Lightweight Travel Friendly Korean Based Formula Repairs skin barrier with Subtle Vanilla Scent 24 hrs Moisture Pack of 1

Aviva Beauty Body Lotion in Roll On with Shea Butter Urea Coconut 75ml Summer Moisturizing Care Non Sticky Lightweight Travel Friendly Korean Based Formula Repairs skin barrier with Subtle Vanilla Scent 24 hrs Moisture Pack of 1

Key Features: - Contains shea butter, urea, and coconut for intense hydration - Lightweight formula that is non-sticky and perfect for summer - Helps repair skin barrier and provides 24-hour moisture - Subtle vanilla scent for a pleasant fragrance - Convenient travel-friendly size of 75ml
For whom: - Anyone looking for a lightweight, non-sticky body lotion for summer - Those with dry skin in need of intense hydration - Individuals wanting to repair their skin barrier and maintain moisture for 24 hours
Pros: - Hydrates skin deeply without feeling greasy - Long-lasting moisture for all-day hydration - Pleasant vanilla scent that is not overpowering - Travel-friendly size makes it easy to carry on the go
Cons: - May not be moisturizing enough for extremely dry skin types - Scent may not be suitable for those sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative Korean formula with key ingredients for skin hydration.	Vogue India
Brand Strength	20	18	Aviva is a recognized brand in the Indian beauty market.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions.	Retail360
Competition	10	8	Facing competition from established and emerging body lotion brands.	Business Standard
Use-case Advantage	5	5	Travel-friendly packaging suits the on-the-go Indian consumers.	India Today
Final Market Score	100	76/100 (3.80/5)	Aviva Beauty Roll-On Body Lotion is well-positioned in the Indian market with its premium features and competitive pricing.

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