Aveeno active naturals Daily Moisturizing Lotion 18 fl oz 532 ml

Aveeno active naturals Daily Moisturizing Lotion 18 fl oz 532 ml

- About Product: Aveeno Active Naturals Daily Moisturizing Lotion is a nourishing and hydrating lotion that is clinically proven to improve the health of your skin in just one day. Formulated with natural ingredients like oatmeal and rich emollients, this lotion helps to lock in moisture and prevent dryness.

- Key Features: This lotion is non-greasy, fragrance-free, and gentle enough for daily use on all skin types. It helps to restore your skin's natural moisture barrier, leaving it feeling soft, smooth, and healthy-looking.

- For whom: Aveeno Active Naturals Daily Moisturizing Lotion is suitable for anyone looking to hydrate and nourish their skin, especially those with dry or sensitive skin. It is also great for individuals looking for a gentle and effective daily moisturizer.

- Pros & Cons: Pros: 1. Clinically proven to improve skin health in just one day 2. Formulated with natural ingredients like oatmeal 3. Non-greasy and fragrance-free 4. Suitable for all skin types Cons: 1. Some users may prefer a lotion with a more distinct scent 2. The packaging is not travel-friendly due to its size and weight

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aveeno's natural ingredients align with the current trend towards organic skincare products in India.	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body lotions in the Indian market.	Retail360
Competition	10	8	Facing competition from local and international brands offering similar natural body lotions in India.	MarketLine
Use-case Advantage	5	5	The large size of the bottle offers long-lasting moisturization, appealing to Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Aveeno Active Naturals Daily Moisturizing Lotion is well-positioned in the growing Indian premium body lotion market.

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