Aroma Magic Brightening Lotion 200 ml

Aroma Magic Brightening Lotion 200 ml

The Aroma Magic Brightening Lotion is a skincare product designed to brighten and lighten the skin, giving it a youthful and radiant appearance.
Key features of this lotion include its natural ingredients such as extracts of mulberry, licorice, and lemon, which help in reducing pigmentation and dark spots on the skin.
This lotion is suitable for all skin types, especially for those with dull and uneven skin tone looking for a brighter complexion.
Pros of the Aroma Magic Brightening Lotion include its lightweight formula, easy absorption into the skin, and visible results with regular use. However, some cons may include the strong fragrance for sensitive skin types.
Overall, the Aroma Magic Brightening Lotion is a great option for those looking for a natural and effective solution to brighten and lighten their skin tone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers skin brightening properties suitable for Indian consumers.	Vogue, Femina
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, ET Retail
Competition	10	8	Facing competition from both international and local brands in the body lotion segment in India.	Brand Equity, Business Standard
Use-case Advantage	5	5	Addresses the need for a brightening lotion in the Indian market.	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned brightening lotion in a competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—