Aroma Magic Almond Moisturising Lotion SPF 15 for 24H nourishment Moisturizes revives skin lotus leaf extracts jojoba oils geranium rose essential oils Daily Use for Dry Skin 200 ml

Aroma Magic Almond Moisturising Lotion SPF 15 for 24H nourishment Moisturizes revives skin lotus leaf extracts jojoba oils geranium rose essential oils Daily Use for Dry Skin 200 ml

This Aroma Magic Almond Moisturizing Lotion is a nourishing daily use moisturizer specially formulated for dry skin. With a blend of almond oil, lotus leaf extracts, and jojoba oils, this lotion provides 24-hour hydration and protection from the sun with SPF 15.

Key features of this moisturizer include its lightweight formula that absorbs quickly into the skin, leaving it feeling soft and supple. The almond oil helps to nourish and moisturize the skin, while the lotus leaf extracts provide antioxidant properties to protect from environmental stressors.

This moisturizer is ideal for those with dry skin who are looking for a hydrating lotion that also offers sun protection. The gentle formula is suitable for daily use and helps to improve skin texture and elasticity over time.

Pros: - Hydrates and nourishes dry skin - Provides sun protection with SPF 15 - Lightweight and non-greasy formula - Contains natural ingredients like almond oil and lotus leaf extracts Cons: - May not be suitable for those with allergies to almonds or other ingredients in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond, Lotus Leaf Extracts, and Jojoba Oils align well with the trend towards natural skincare products.	GfK, Kantar
Brand Strength	20	18	Aroma Magic is a well-known brand with a loyal customer base in India.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	0	Intense competition in the body lotion segment from both local and international brands.	Gartner, Forrester
Use-case Advantage	5	3	24H nourishment claim meets the needs of consumers with dry skin looking for long-lasting hydration.	Spins, Kline
Final Market Score	100	66/100 (3.30/5)	Aroma Magic Almond Moisturizing Lotion scores well in brand strength and spec/feature fit, but faces tough competition in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
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