ALOESOFT LOTION Body Lotion 100 ml Pack of 3

ALOESOFT LOTION Body Lotion 100 ml Pack of 3

ALOESOFT Body Lotion is a hydrating and nourishing lotion that helps to moisturize and soften the skin. It contains aloe vera extract, which is known for its soothing and healing properties, making it perfect for those with dry or sensitive skin.

Key Features: - Contains aloe vera extract for soothing and healing properties - Hydrates and moisturizes the skin - Comes in a convenient pack of 3 100ml bottles - Suitable for all skin types

For whom: ALOESOFT Body Lotion is ideal for anyone looking for a lightweight and nourishing lotion to keep their skin hydrated and soft. It is suitable for all skin types, including dry and sensitive skin.

Pros: - Hydrates and nourishes the skin - Contains soothing aloe vera extract - Comes in a pack of 3 for convenience - Suitable for all skin types

Cons: - Some may find the size of the bottles to be too small for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 100ml pack size offers convenience and value for customers.	Euromonitor
Brand Strength	20	15	ALOESOFT is a recognized brand with a loyal customer base.	Brandwatch
Category Momentum	20	10	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from both established and emerging brands.	Kantar
Use-case Advantage	5	3	Suitable for daily moisturization and suitable for all skin types.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	ALOESOFT Body Lotion, 100ml, Pack of 3 offers a well-rounded option in the competitive Indian body lotion market.

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