Aloederm Moisturizing Lotion Prevents moisture loss Reduces Skin inflammation 200 ml

Aloederm Moisturizing Lotion Prevents moisture loss Reduces Skin inflammation 200 ml

About Product: Aloederm Moisturizing Lotion is a nourishing skincare product designed to prevent moisture loss and reduce skin inflammation. It is formulated with aloe vera extract to provide hydration and soothing benefits to the skin. Key Features: - Contains aloe vera extract for hydration - Prevents moisture loss - Reduces skin inflammation - Lightweight and non-greasy formula - Suitable for all skin types For whom: This moisturizing lotion is suitable for individuals looking to hydrate and soothe their skin, as well as those who want to prevent moisture loss and reduce inflammation. It is safe for all skin types and can be used on both the face and body. Pros: - Hydrates and soothes the skin - Prevents moisture loss - Reduces inflammation - Lightweight and non-greasy - Suitable for all skin types Cons: - May not provide enough moisture for extremely dry skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features align well with Indian consumers' skincare needs.	Vogue
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands.	ET Retail
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian body lotion market segment.

Factor	Rating (out of 5)	Notes
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