AJANTA PHARMA MelaCare Soft Daily Moisturizer Body Lotion 100ml Each Pack of 2

AJANTA PHARMA MelaCare Soft Daily Moisturizer Body Lotion 100ml Each Pack of 2

About Product: AJANTA PHARMA MelaCare Soft Daily Moisturizer Body Lotion is a gentle and hydrating lotion designed to keep your skin soft and moisturized throughout the day. Its lightweight formula is easily absorbed into the skin, leaving it feeling smooth and nourished.

Key Features: - Enriched with natural ingredients like aloe vera and vitamin E - Non-greasy formula - Suitable for all skin types - Dermatologist tested

For whom: This body lotion is ideal for anyone looking for a daily moisturizer that provides long-lasting hydration without feeling heavy or sticky on the skin. It is especially good for those with dry or sensitive skin who need gentle yet effective hydration.

Pros: - Lightweight and easily absorbed - Pleasant fragrance - Leaves skin feeling soft and smooth - Suitable for sensitive skin

Cons: - Some may find the packaging to be small for the price - May not provide enough moisture for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers essential moisturizing features for daily use.	IndiaRetailing
Brand Strength	20	18	Ajanta Pharma is a trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 100ml bottles.	RetailWire
Competition	10	8	Facing competition from established and new brands in the segment.	ETRetail
Use-case Advantage	5	5	Suitable for all skin types, versatile usage.	Vogue
Final Market Score	100	76/100 (3.80/5)	Competitively priced body lotion with strong brand presence in growing Indian market.

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