Adril Anti Itch Lotion 100ml Dermatologist Prescribed Lotion for Itchy Skin Rashes Pregnancy Itch Natural Ingredients with Camphor Menthol Vitamin E Hypoallergenic Non Greasy Lotion

Adril Anti Itch Lotion 100ml Dermatologist Prescribed Lotion for Itchy Skin Rashes Pregnancy Itch Natural Ingredients with Camphor Menthol Vitamin E Hypoallergenic Non Greasy Lotion

Key Features: - Dermatologist recommended for itchy skin rashes and pregnancy itch - Natural ingredients including camphor, menthol, and vitamin E - Hypoallergenic formula - Non-greasy lotion that quickly absorbs into the skin

For whom: - Individuals suffering from itchy skin rashes - Pregnant women experiencing pregnancy itch

Pros: - Dermatologist recommended - Natural ingredients - Hypoallergenic and non-greasy formula - Fast-acting relief for itchiness

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the scent of camphor and menthol overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like camphor, menthol, and Vitamin E for effective itch relief.	Indian Journal of Dermatology
Brand Strength	20	18	Established as dermatologist recommended and natural ingredients.	Dermatology Times
Category Momentum	20	15	Growing demand for anti-itch lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-itch lotions in the market.	Retail Today
Competition	10	8	Facing moderate competition from established anti-itch lotion brands in the Indian market.	MarketWatch
Use-case Advantage	5	5	Specifically formulated for itchy skin rashes and pregnancy itch, addressing common consumer needs.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Adril Anti-Itch Lotion 100ml holds a strong position in the Indian body lotion market with its dermatologist-recommended formula and competitive pricing.

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