The Body Shop Body Butter Olive Cream 200ml

The Body Shop Body Butter Olive Cream 200ml

About Product: This Body Shop Body Butter Olive Cream is a rich and moisturizing body butter that is enriched with olive oil. It is designed to deeply nourish and hydrate the skin, leaving it feeling soft and smooth. Key Features: - Enriched with olive oil for intense hydration - Rich and creamy formula that melts into the skin - Leaves skin feeling soft and smooth - Suitable for all skin types For whom: This Body Shop Body Butter Olive Cream is suitable for anyone looking to nourish and hydrate their skin, especially those with dry or dehydrated skin. Pros: - Rich and creamy texture - Deeply hydrating - Leaves skin feeling soft and smooth Cons: - May be too heavy for some skin types - Scent may be too strong for sensitive noses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Olive cream formulation aligns with consumer preference for natural ingredients	Euromonitor
Brand Strength	20	18	The Body Shop is a well-known and trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Body butter segment growing due to increased focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	0	Intense competition in the body butter segment from both local and international brands	AC Nielsen
Use-case Advantage	5	3	Offers deep moisturization suitable for dry skin, a common need in India	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand and formulation alignment with market trends position this body butter well in the Indian skincare market.

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