Soapy Twist Unrefined Shea Butter 100g

Soapy Twist Unrefined Shea Butter 100g

Soapy Twist Unrefined Shea Butter is a natural and raw form of shea butter that has not been processed or refined in any way. It is rich in vitamins and nutrients that are beneficial for the skin and hair.

Key Features: - Unrefined and raw shea butter - Rich in vitamins and nutrients - Moisturizes and nourishes skin and hair - Can be used as a body butter or hair mask

For whom: Soapy Twist Unrefined Shea Butter is suitable for those looking for a natural and chemical-free alternative to conventional body butters and hair masks. It is great for all skin types, including sensitive skin, and can be used by both men and women.

Pros: - Natural and unrefined - Moisturizes and nourishes skin and hair - Versatile product for multiple uses - Chemical-free and safe for sensitive skin

Cons: - May have a strong, nutty scent - Can be a bit greasy if applied in large amounts

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unrefined shea butter suitable for diverse skin types.	Vogue India
Brand Strength	20	10	Established reputation for quality and authenticity.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other natural body butter brands.	India Retail News
Use-case Advantage	5	5	Versatile usage for moisturizing and nourishing skin and hair.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned unrefined shea butter in growing Indian natural body care market.

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