Soap Glory The Righteous Butter Body Butter 10 1 oz 300 ml

Soap Glory The Righteous Butter Body Butter 10 1 oz 300 ml

The Soap & Glory The Righteous Butter Body Butter is a luxurious moisturizer that deeply hydrates the skin, leaving it soft and smooth.

Key Features: - Contains shea butter and aloe vera for intense hydration - Leaves skin feeling silky and moisturized - Has a light, fresh scent - Absorbs quickly without leaving a greasy residue

For whom: This body butter is perfect for anyone looking to deeply moisturize their skin, especially those with dry or rough skin.

Pros: - Hydrates and nourishes the skin - Leaves skin feeling soft and smooth - Absorbs quickly - Pleasant fragrance

Cons: - Some may find the scent too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Righteous Butter offers a good balance of hydration and fragrance.	InStyle
Brand Strength	20	10	Soap & Glory is a recognized brand in the beauty industry.	Brandwatch
Category Momentum	20	15	Body butters are currently trending in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butter products.	Retail Gazette
Competition	10	6	Facing moderate competition from other established body butter brands.	Cosmopolitan
Use-case Advantage	5	5	Versatile product suitable for all skin types and seasons.	Vogue
Final Market Score	100	66/100 (3.30/5)	Soap & Glory's The Righteous Butter Body Butter is well-positioned in the Indian market with a good balance of features and pricing.

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