Nyassa Luxe Sheasilk Body Butter 100 gms Saffron and Shea Butter which is filled with the goodness of Vitamin A and E and great for dry skin Natural product No Parabens No Silicons Vegetarian Cruelty Free

Nyassa Luxe Sheasilk Body Butter 100 gms Saffron and Shea Butter which is filled with the goodness of Vitamin A and E and great for dry skin Natural product No Parabens No Silicons Vegetarian Cruelty Free

Key Features: - Contains saffron and shea butter - Rich in Vitamin A and E - Suitable for dry skin - Paraben-free, silicon-free - Vegetarian and cruelty-free

For whom: This body butter is ideal for individuals with dry skin looking for a natural and moisturizing skincare product.

Pros: - Hydrating and nourishing for dry skin - Contains beneficial vitamins - Free from harmful chemicals - Suitable for vegetarians - Not tested on animals

Cons: - May be on the pricier side compared to other body butters - Scent may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in Vitamin A and E, suitable for dry skin, no harmful chemicals	IndiaRetailing
Brand Strength	20	10	Nyassa is a well-known brand for premium body care products in India	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body butters in India	Euromonitor
Competition	10	6	Facing competition from other established natural body butter brands in India	BeautyInsider
Use-case Advantage	5	5	Saffron and Shea Butter combination offers unique skin nourishment benefits	Vogue
Final Market Score	100	66/100 (3.30/5)	Nyassa Luxe Sheasilk Body Butter has a strong market position in the growing Indian natural body care segment.

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