NKM SHEA Body Butter Intense Hydration Skin Nourishment Deeply Moisturizing Formula for Soft Smooth Skin Ideal for Post Wash Daily Skincare Routine 50g

NKM SHEA Body Butter Intense Hydration Skin Nourishment Deeply Moisturizing Formula for Soft Smooth Skin Ideal for Post Wash Daily Skincare Routine 50g

NKM SHEA Body Butter is a luxurious skincare product designed to provide intense hydration and nourishment to the skin.

Key Features: - Deeply moisturizing formula - Helps to soften and smooth the skin - Ideal for post-wash daily skincare routine - Comes in a convenient 50g size

For whom: This body butter is suitable for anyone looking to deeply nourish and hydrate their skin, especially those with dry or dehydrated skin.

Pros: - Rich and creamy texture - Absorbs quickly into the skin - Leaves skin feeling soft and smooth - Helps to improve skin's hydration levels

Cons: - May be too heavy for those with oily skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers intense hydration and skin nourishment, meeting Indian consumer needs.	IndiaRetailing
Brand Strength	20	18	Established brand with positive consumer reviews in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butters in India.	Euromonitor
Competition	10	8	Facing moderate competition from other popular body butter brands in India.	BusinessToday
Use-case Advantage	5	5	Ideal for daily skincare routine post wash, a common practice in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and good fit for Indian skincare market.

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