Merlion Naturals Shea Butter Pure Unrefined 150gm

Merlion Naturals Shea Butter Pure Unrefined 150gm

About Product: Merlion Naturals Shea Butter Pure Unrefined is a natural skincare product that is high in vitamins and fatty acids, making it incredibly nourishing and moisturizing for the skin. It is extracted directly from the nuts of the African Shea tree without the use of chemicals or additives.

Key Features: - Pure unrefined shea butter - Rich in vitamins and fatty acids - Nourishing and moisturizing for the skin - Chemical-free extraction process

For whom: This product is suitable for all skin types, including sensitive skin. It is ideal for those looking for a natural and effective moisturizer that can help improve skin elasticity and reduce the appearance of fine lines and wrinkles.

Pros: - Deeply hydrating - Helps improve skin texture - Can be used on hair and nails as well - Natural and chemical-free

Cons: - Solid consistency can be difficult to spread - May have a strong nutty aroma for some individuals - Requires some melting before applying to skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter is a popular ingredient in Indian skincare routines.	Euromonitor
Brand Strength	20	10	Established reputation for quality and purity in the market.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar unrefined shea butter products.	Retail Gazette
Competition	10	6	Facing moderate competition from other established natural body butter brands.	Forbes
Use-case Advantage	5	5	Versatile usage for skin and hair care needs in Indian households.	Vogue
Final Market Score	100	66/100 (3.30/5)	Merlion Naturals Shea Butter Pure Unrefined 150gm holds a strong position in the growing Indian natural body butter market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—