Khadi Natural Khadi Natural Almond Kokum Body Butter 200Gm Deeply nourishing With Shea butter All day hydration Suitable for All Skin Types

Khadi Natural Khadi Natural Almond Kokum Body Butter 200Gm Deeply nourishing With Shea butter All day hydration Suitable for All Skin Types

Key Features: - Enriched with almond and kokum, this body butter deeply nourishes the skin - Contains shea butter for long-lasting hydration - Suitable for all skin types - Helps in improving skin elasticity and texture

For whom: This body butter is suitable for individuals looking for a deeply nourishing and hydrating body moisturizer. It is suitable for all skin types, including sensitive skin.

Pros: - Keeps skin hydrated all day long - Improves skin texture and elasticity - Suitable for all skin types - Contains natural ingredients like almond, kokum, and shea butter

Cons: - May feel slightly greasy on oily skin types - Strong fragrance may not be suitable for those sensitive to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond and Shea Butter combination aligns well with Indian consumers' preference for nourishing skincare products.	Euromonitor
Brand Strength	20	10	Khadi Natural is a well-known brand in India with a focus on natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body butters in the Indian market.	Retail360
Competition	10	6	Facing competition from both local and international brands offering similar natural body butter products in India.	Forbes
Use-case Advantage	5	5	All-day hydration feature caters to the need for long-lasting moisturization in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Khadi Natural Almond Kokum Body Butter 200g is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—