inatur Shea Body Butter 200g For Very Dry Skin Winter Deep Moisturizing Enriched Frankincense Wheatgerm oil Ylang ylang Perfect Body for natural Smooth Soft Skin

inatur Shea Body Butter 200g For Very Dry Skin Winter Deep Moisturizing Enriched Frankincense Wheatgerm oil Ylang ylang Perfect Body for natural Smooth Soft Skin

- Key Features: 1. Enriched with Frankincense, Wheatgerm Oil, and Ylang Ylang for deep moisturizing. 2. Perfect for very dry skin, especially during the winter months. 3. Provides long-lasting hydration and nourishment. 4. Helps in improving skin texture and providing a smooth and soft feel.
- For whom: Ideal for individuals with very dry skin looking for intense hydration and nourishment during the winter season.
- Pros: 1. Deeply moisturizes and nourishes the skin. 2. Helps in improving skin texture and softness. 3. Enriched with natural ingredients that are beneficial for the skin. 4. Long-lasting hydration for dry skin.
- Cons: 1. May be too rich for individuals with oily or normal skin types. 2. Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients suitable for very dry skin in winter.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body butters.	Retail360
Competition	10	6	Facing competition from both international and local brands.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of very dry skin during winter.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing make it a strong contender in the body butter segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—