Fleur Colonie Avocado Moisturizing Body Butter with Cocoa Butter Shea Butter for Hydration Nourishment Sulphate Paraben Free 200 g

Fleur Colonie Avocado Moisturizing Body Butter with Cocoa Butter Shea Butter for Hydration Nourishment Sulphate Paraben Free 200 g

Key Features: - Formulated with avocado, cocoa butter, and shea butter for deep hydration - Sulphate and Paraben free formula - Nourishes and softens dry skin - Leaves skin feeling smooth and supple - Delicately scented with a refreshing fragrance
For whom: Ideal for those with dry or sensitive skin who are looking for a deeply hydrating body butter that will leave their skin feeling nourished and moisturized.
Pros: - Rich formula that deeply moisturizes the skin - Nourishing ingredients such as avocado, cocoa butter, and shea butter - Free of harsh chemicals like sulphates and parabens - Leaves skin feeling smooth and hydrated - Refreshing fragrance that lingers on the skin
Cons: - Some may find the scent to be too strong - May feel a bit greasy on the skin if too much product is applied

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of avocado, cocoa butter, and shea butter aligns well with the demand for natural and nourishing skincare products in India.	Vogue, Elle
Brand Strength	20	10	The brand has a strong reputation for natural and quality ingredients in the Indian market.	Brandwatch, Retail360
Category Momentum	20	15	Body butters are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar body butter products in the Indian market.	PriceWatch, RetailToday
Competition	10	6	Faces moderate competition from both local and international brands offering similar natural body butter products in India.	MarketPulse, BeautyTrends
Use-case Advantage	5	5	Offers deep hydration and nourishment, catering to the needs of consumers with dry skin in India.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Fleur Colonie Avocado Body Butter is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—