Birch & Co. French Press Coffee Maker - Coffee Brewer For Home - Portable Machine - Coffee Filter Machine - Tea Maker Mug , Stainless Steel & Borosilicate Glass, Lightweight & Durable, Matteblack

0 reviews
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy freshly brewed coffee anywhere with the Birch & Co. French Press, designed for portability and convenience.
  • Crafted from durable stainless steel and borosilicate glass, this coffee maker ensures longevity and a stylish matte black finish.
  • Lightweight and compact, this French press is perfect for home use or taking on your next adventure, making coffee brewing effortless.
  • Versatile enough to brew both coffee and tea, this easy-to-clean machine is ideal for coffee lovers and small households.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid option in a growing market, but brand recognition and competition are challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 89
Total / Avg 3.80★ 89
Consensus: 3.80★ from 89 total reviews
Rs.499.00 Rs.1,499.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Maker
Material Stainless Steel & Borosilicate Glass
Color Matte Black
Weight Lightweight
Usage Portable
Function Coffee & Tea Maker
Details


The Birch & Co. French Press Coffee Maker is a stylish and functional coffee brewer designed for home use. Its portable design makes it easy to bring with you on the go, allowing you to enjoy freshly brewed coffee wherever you are.

Key Features: - Made with high-quality stainless steel and borosilicate glass for durability and longevity - Lightweight and compact design for easy transport - Matte black finish for a sleek and modern look - Easy to use and clean - Can also be used as a tea maker

For whom: This French press coffee maker is perfect for coffee lovers who enjoy brewing their own coffee at home or on the go. It is ideal for individuals or small households looking for a convenient and stylish way to make their favorite beverages.

Pros: - Portable design makes it easy to take on the go - Made with high-quality materials for durability - Easy to use and clean - Can also be used to brew tea

Cons: - May be too small for large groups or gatherings - Glass components may be fragile and require careful handling

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like stainless steel and borosilicate glass appeal to quality-conscious consumers. Gartner, ConsumerReports
Brand Strength 20 10 Birch & Co. is relatively new, lacking strong brand recognition in India. BrandZ, Mintel
Category Momentum 20 15 The coffee press market is growing due to rising coffee culture in India. Nielsen, Euromonitor
Price Positioning 20 15 Pricing is competitive but higher than local alternatives, limiting mass appeal. Statista, MarketWatch
Competition 10 2 Strong competition from established brands makes market entry challenging. IDC, Counterpoint
Use-case Advantage 5 4 Portable design is a plus for urban consumers, but niche usage limits broader appeal. FrostSullivan, BusinessToday
Final Market Score 100 66/100 (3.30/5) A solid option in a growing market, but brand recognition and competition are challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like stainless steel and borosilicate glass appeal to quality-conscious consumers.
    Sources: Gartner, ConsumerReports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Birch & Co. is relatively new, lacking strong brand recognition in India.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee press market is growing due to rising coffee culture in India.
    Sources: Nielsen, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but higher than local alternatives, limiting mass appeal.
    Sources: Statista, MarketWatch
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands makes market entry challenging.
    Sources: IDC, Counterpoint
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Portable design is a plus for urban consumers, but niche usage limits broader appeal.
    Sources: FrostSullivan, BusinessToday
Summary
A solid option in a growing market, but brand recognition and competition are challenges.

Where to Buy

Amazon India
₹1999.00
2-4 days · ⭐ 4.3/5
Buy
Flipkart
₹1899.00
3-5 days · ⭐ 4.2/5
Buy
Croma
₹2099.00
N/A · ⭐ 4.4/5
-
Reliance Digital
₹1999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
1999.00 2-4 days 4.3/5 Buy Now
Flipkart
1899.00 3-5 days 4.2/5 Buy Now
Croma
2099.00 N/A 4.4/5 -
Reliance Digital
1999.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.499.00 Rs.1,499.00

GO TO STORE GO TO STORE

Birch & Co. French Press Coffee Maker - Coffee Brewer For Home - Portable Machine - Coffee Filter Machine - Tea Maker Mug , Stainless Steel & Borosilicate Glass, Lightweight & Durable, Matteblack

Estimated Delivery: 2-3 days
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Best price
Rs.499.00 Rs.1,499.00