Junior Horlicks Growth 1000g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Supports overall growth with essential nutrients like Calcium, Vitamin D, and protein
- Enriched with DHA and Choline for brain development, aiding in cognitive functions
- Easy to prepare powder format for quick and convenient consumption by toddlers
- Trusted brand with a focus on children's nutrition, ensuring quality and reliability
Market-Based Score (India)
66/100 (3.30/5)
Decent Junior Horlicks Vanilla positioned well in growing Indian nutrition market.
Rs.206.00 Rs.210.00
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Details
Junior Horlicks is a nutrition drink specifically designed for toddlers and young kids aged 2-6 years old. The vanilla flavor makes it enjoyable for children to consume, while providing essential nutrients for their growth and development.
Key Features:
- Contains essential nutrients like Calcium, Vitamin D, and protein to support overall growth
- Enriched with DHA and Choline for brain development
- Easy to mix powder format for quick and convenient preparation
Junior Horlicks is ideal for parents looking to provide their young children with a balanced and nutritious drink that supports their growth and development. It is also suitable for picky eaters who may have trouble getting all the necessary nutrients from their meals.
Pros:
- Great tasting vanilla flavor that kids love
- Provides a convenient way to ensure children are getting essential nutrients
- Trusted brand with a focus on children's nutrition
Cons:
- Some children may not enjoy the taste of the vanilla flavor
- Can be more expensive than other similar products on the market
- Packaging may not be as convenient for on-the-go use as single-serve bottles.
Key Features:
- Contains essential nutrients like Calcium, Vitamin D, and protein to support overall growth
- Enriched with DHA and Choline for brain development
- Easy to mix powder format for quick and convenient preparation
Junior Horlicks is ideal for parents looking to provide their young children with a balanced and nutritious drink that supports their growth and development. It is also suitable for picky eaters who may have trouble getting all the necessary nutrients from their meals.
Pros:
- Great tasting vanilla flavor that kids love
- Provides a convenient way to ensure children are getting essential nutrients
- Trusted brand with a focus on children's nutrition
Cons:
- Some children may not enjoy the taste of the vanilla flavor
- Can be more expensive than other similar products on the market
- Packaging may not be as convenient for on-the-go use as single-serve bottles.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Tailored nutritional content suitable for toddlers and young kids. | FSSAI |
| Brand Strength | 20 | 15 | Strong brand reputation and trust among Indian consumers. | Brand Equity |
| Category Momentum | 20 | 10 | Growing demand for nutrition products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitive pricing compared to similar products in the market. | Retail360 |
| Competition | 10 | 6 | Facing moderate competition from other established brands in the segment. | Euromonitor |
| Use-case Advantage | 5 | 5 | Addresses specific nutritional needs of toddlers and young kids. | Parenting Today |
| Final Market Score | 100 | 66/100 (3.30/5) | Junior Horlicks Vanilla positioned well in growing Indian nutrition market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Tailored nutritional content suitable for toddlers and young kids.Sources: FSSAI -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Strong brand reputation and trust among Indian consumers.Sources: Brand Equity -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for nutrition products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitive pricing compared to similar products in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established brands in the segment.Sources: Euromonitor -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific nutritional needs of toddlers and young kids.Sources: Parenting Today
Summary
Junior Horlicks Vanilla positioned well in growing Indian nutrition market.
Quick Compare
Rs.650.00
⭐ Reviews Summary
✅ What Users Love
- Good taste that kids enjoy
- Supports growth and development
- Easy to prepare and mix
⚠️ What to Watch
- Some users found the price to be high
- Texture may not dissolve completely in liquid
- Packaging could be improved for easier storage
Rs.310.00
⭐ Reviews Summary
✅ What Users Love
- Chemical and pesticide free
- Healthy snack option
- Versatile ingredient
⚠️ What to Watch
- Some users found the packaging to be inadequate
- A few customers received stale peanuts
- Price may be higher compared to non-organic options
Rs.255.00
⭐ Reviews Summary
✅ What Users Love
- Great taste that kids love
- Convenient packaging in a jar
- Provides essential nutrients
⚠️ What to Watch
- High sugar content
- Some users found it too sweet
- Price is on the higher side
Rs.553.00
⭐ Reviews Summary
✅ What Users Love
- Helps manage blood sugar
- Starts working from Day 1
- Good taste (Vanilla flavor)
⚠️ What to Watch
- Expensive compared to regular Horlicks
- Some users may not like the taste
- Packaging could be improved
Where to Buy
Price Comparison
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