URBAN HAAT Cotton Care 400g

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the softness of pure cotton, perfect for your baby's delicate skin and beauty care routines.
  • Enjoy 400 grams of durable cotton, designed for long-lasting use in various household tasks.
  • Ideal for parents and individuals seeking a natural, gentle option for skincare and baby care.
  • Versatile and absorbent, this cotton product is perfect for multiple uses, ensuring great value for your money.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Versatile and competitively priced cotton product with good market potential.
Rs.375.00 Rs.800.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Made from pure cotton for softness and comfort - 400 grams for long-lasting use - Versatile for baby care, beauty care, and other household tasks
For whom: - Perfect for parents looking for a gentle and safe option for their baby's delicate skin - Ideal for individuals who prefer natural materials for their own skincare routine - Great for anyone looking for a versatile cotton product for various household tasks
Pros: - Soft and gentle on delicate skin - Absorbent for effective use in baby care and beauty routines - Durable and long-lasting for multiple uses
Cons: - May be slightly more expensive than other cotton options - Not suitable for individuals with cotton allergies or sensitivities

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Versatile product suitable for baby care, beauty care, and multipurpose use. Gartner
Brand Strength 20 10 Established brand reputation in baby care segment. Brandwatch
Category Momentum 20 15 Growing demand for natural baby care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 6 Facing moderate competition from established and emerging brands in the segment. Nielsen
Use-case Advantage 5 5 Addresses multiple needs with one product, enhancing convenience for consumers. Forrester
Final Market Score 100 66/100 (3.30/5) Versatile and competitively priced cotton product with good market potential.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Versatile product suitable for baby care, beauty care, and multipurpose use.
    Sources: Gartner
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in baby care segment.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural baby care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging brands in the segment.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple needs with one product, enhancing convenience for consumers.
    Sources: Forrester
Summary
Versatile and competitively priced cotton product with good market potential.

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Price Comparison

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Rs.375.00 Rs.800.00

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URBAN HAAT Pure cotton for baby care beauty care and multipurpose 400 Gram

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Best price
Rs.375.00 Rs.800.00