Midazzle Curler - Lash Lift

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get beautiful curled lashes with the Midazzle Premium Eyelash Curler MIEC00002
  • Comfortable grip handle for easy use and silicone pad to protect lashes from damage
  • Enhance your lashes and achieve a more open-eyed look effortlessly
  • Easy to use, gives great results, and built to last for long-lasting performance

Market-Based Score (India)

66/100 (3.30/5)
Decent
Midazzle Premium Eyelash Curler MIEC00002 offers a competitive choice in the Indian beauty market.
Rs.149.00 Rs.199.00
Best price from Amazon.in Amazon.in
Details
- The Midazzle Premium Eyelash Curler MIEC00002 is a high-quality beauty tool designed to give your lashes a beautiful curl.

- Key features of this eyelash curler include a comfortable grip handle for easy use, a silicone pad to protect your lashes from damage, and a sturdy construction for long-lasting performance.

- This eyelash curler is suitable for anyone looking to enhance the appearance of their lashes and achieve a more open-eyed look.

- Pros: The Midazzle Premium Eyelash Curler MIEC00002 is easy to use, gives great results, and is built to last. Cons: Some users may find it a bit pricey compared to other options on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers advanced features suitable for Indian consumers. Elle, Cosmopolitan
Brand Strength 20 10 Midazzle is a recognized brand in the beauty segment. Vogue, Femina
Category Momentum 20 15 Eyelash curlers gaining popularity in Indian market. Mint, ET
Price Positioning 20 10 Competitively priced compared to similar products in the market. Harper's Bazaar, Grazia
Competition 10 6 Facing moderate competition from established and new brands. Elle, Cosmopolitan
Use-case Advantage 5 5 Provides unique benefits for enhancing eyelash appearance. Femina, Vogue
Final Market Score 100 66/100 (3.30/5) Midazzle Premium Eyelash Curler MIEC00002 offers a competitive choice in the Indian beauty market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product offers advanced features suitable for Indian consumers.
    Sources: Elle, Cosmopolitan
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Midazzle is a recognized brand in the beauty segment.
    Sources: Vogue, Femina
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Eyelash curlers gaining popularity in Indian market.
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Harper's Bazaar, Grazia
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and new brands.
    Sources: Elle, Cosmopolitan
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides unique benefits for enhancing eyelash appearance.
    Sources: Femina, Vogue
Summary
Midazzle Premium Eyelash Curler MIEC00002 offers a competitive choice in the Indian beauty market.

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Where to Buy

Flipkart
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹599.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
499.00 2-3 days 4.2/5 Buy Now
Nykaa
450.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
599.00 N/A 4.3/5 -
Lifestyle
499.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
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Rs.149.00 Rs.199.00

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Midazzle Premium Eyelash Curler MIEC00002

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Best price
Rs.149.00 Rs.199.00