Insight Intense Kohl Kajal Black cream

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Intense black kohl for bold, dramatic eye looks that last all day
Creamy texture for easy application, perfect for makeup lovers
Smudge-proof, waterproof formula ensures long-lasting wear
Ideal for creating classic smokey eyes or bold winged liner looks

Market-Based Score (India)

66/100 (3.30/5)

Decent

Incite Intense Kohl Kajal Black Cream by EyeCandy offers a competitive product in the Indian kajal & kohls market.

Rs.114.00 Rs.115.00

Best price from

Amazon.in

Details

Insight Intense Kohl Kajal Black cream

Introducing our newest addition to the Insight beauty line - the Intense Kohl Kajal in Black cream. This highly pigmented formula glides on effortlessly to deliver bold, intense color that lasts all day. Perfect for creating dramatic eye looks, this kajal is a must-have for every makeup lover.

Key Features: - Highly pigmented black color - Creamy texture for easy application - Long-lasting formula - Smudge-proof and waterproof

For whom: This Intense Kohl Kajal is perfect for anyone who loves to make a statement with their eye makeup. Whether you're going for a classic smokey eye or a bold winged liner, this kajal will help you achieve the look you desire.

Pros: - Intense color payoff - Long-lasting formula - Smudge-proof and waterproof - Easy to apply Cons: - May require a sharpener for precision application - Can be difficult to remove without makeup remover

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers intense black color and long-lasting formula, meeting market expectations.	Vogue, Femina
Brand Strength	20	10	Established brand with loyal customer base in the kajal segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for traditional Indian eye makeup products.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium kajal brands.	Retail Today, India Retailing
Competition	10	6	Facing competition from both traditional and new-age kajal brands.	Business Today, Hindu Business Line
Use-case Advantage	5	5	Versatile product suitable for everyday wear and special occasions.	Vogue
Final Market Score	100	66/100 (3.30/5)	Incite Intense Kohl Kajal Black Cream by EyeCandy offers a competitive product in the Indian kajal & kohls market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers intense black color and long-lasting formula, meeting market expectations.

Sources: Vogue, Femina
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in the kajal segment.

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional Indian eye makeup products.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium kajal brands.

Sources: Retail Today, India Retailing
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both traditional and new-age kajal brands.

Sources: Business Today, Hindu Business Line
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile product suitable for everyday wear and special occasions.

Sources: Vogue

Summary

Incite Intense Kohl Kajal Black Cream by EyeCandy offers a competitive product in the Indian kajal & kohls market.

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Intense pigmentation
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Smudges easily
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Where to Buy

Nykaa

₹299.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹275.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹320.00

N/A · ⭐ 4.3/5

Health & Glow

₹310.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	299.00	2-4 days	4.2/5	Buy Now
Flipkart	275.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	320.00	N/A	4.3/5	-
Health & Glow	310.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Insight Intense Kohl Kajal Black cream In Stock	Rs.114.00 Rs.115.00 COD	GO TO STORE GO TO STORE
Insight Intense Kohl Kajal Black cream In Stock COD